Exciting news: the fossil free culture commitment has got a new name and logo!
The new logos are here for you to use in whatever print, web, or other artform you like.
John Lewicki from Transition by Design, who worked on the new logo with us, says:
As designers and creatives we fully understand the immense ‘brand lift’ that companies behind some of the most destructive practices on earth receive, thanks to their promotion of culture. Sponsorship of culture by those perpetrators must end now! We support Oil Sponsorship Free.
Why are we changing?
This year is the time to bring even more artists, arts organisations and other supporters onboard the commitment. We’re all part of a growing movement, and we have some exciting announcements and events up our sleeve in the next months. Bearing this in mind, we wanted to make sure that the title and logo of the commitment reflects as closely as possible its substance. We have had feedback that the name ‘Fossil Funds Free’ may have confused some people because it does not explicitly signify sponsorship or branding. For others, the old name does not point clearly enough to oil, gas or coal. We also wanted a new image for the logo, and we’re delighted that Transition By Design came up with one which suggests both an artistic clean-up of oily pollution.
What is changing?
Only the logo and title of the commitment. The actual wording of it remains the same:
We do not take any oil, coal, or gas corporate sponsorship for our cultural work. We call on our peers and institutional partners to refuse fossil fuel funding too.
If you really do prefer the older logo, it remains available.
Now is the time!
Know an artist, a theatre company, or a museum that should really bear the Oil Sponsorship Free mark? Now is the time to get in touch with them, and send them the commitment to sign and share.
Hey, and let us know how they respond afterwards?